Designer Toni Maticevski opened Mercedes-Benz Fashion Week yesterday, sending models down the runway carrying 360-degree cameras. Maticevski’s Resort 2017 show, held at The Cutaway in Barangaroo, saw the spherical cameras slipped seamlessly into the show, with one model carrying a pair in her hands out onto the sleek white runway. Maticevski integrated the cameras into the show in the hopes of providing a new way for fans to experience the show live. The 360-degree cameras were streaming live backstage, powered and hosted by Lenovo on their Yoga Tab 3 Pro, with the footage made available to fans wanting to watch the show online.
This is not the first time Maticevski has pushed the boundaries between technology and fashion. In his Fall 2015 show, some of Maticevski’s models carried Lenovo Yoga Tab 2 Pro tablets down the runway. Maticevski said it was important to him to involve technology in his shows because it “has become an extension of ourselves”. “The language of tech is something that has always inspired my design process,” he said. “The fabrics I work with possess tech elements in the way they are constructed and finished, and technology has changed the way I absorb the things that inspire me. ”The show also incorporated bondage-like elements, with models wearing mouth gags or metallic arm cuffs connected by crystal encrusted chains. One model was also chained up, her wrists tied behind her back with a chain of jewels attached to a neck brace.
Photo gallery source: Getty Images & EPA